31 March 2014, 08:31 AM
  • The juice specialist has created canned drinks in a plan to triple the size of its business to £18m in three years
Cawston Press Moves Into Cans

Already the fastest-growing independent juice brand in the drinks sector, the business has seen a sales growth of over 100 per cent in the past two years.

The new range has been produced to set the brand apart from the producers of overly-sweet, made-from-concentrate beverages

Dan Broughton, sales director said, “There’s a major opportunity to fulfil growing consumer demand with a healthier, more natural, soft drink offering. Preservatives and additives have, for so long, been associated with canned soft drinks. There is little opportunity for consumers to choose a sparkling can that contains genuinely high quality natural ingredients with decent amounts of not-from-concentrate fruit.” 

“What’s more, it’s often the case that premium CSDs have a low juice content compared to our range and they use concentrate – which we just don’t believe gives the best taste profile. The time is right – and ripe – for retailers to capitalise on a major change in consumer need states and habits for better quality soft drinks.”

“Consumer demand has increased for a ‘standard’ can with better quality, healthier, lower sugar ingredients which do not contain the usual artificial preservatives and additives. This has created a new tier for a mid-priced point premium can category in the UK. Currently this category is under-represented with premium brands though and there is significant room for retailers to capitalise on this growing trend to create incremental sales.“

“9 out of 10 people in Britain include carbonated soft drinks in their repertoire and a growing amount of them are motivated to buy ones with better quality, natural and non-artificial ingredients or flavourings. We’re going to be fulfilling a strong demand in the market with these drinks and will be helping to grow this new tier of premium canned carbonates.”

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