Fruit & Veg: The fresh trends taking snacking by storm

According to a Food Manufacturer 2025 report, healthy snacking sales jumped 39% in 2023 compared with 2022, signalling a major shift in how UK shoppers are choosing to spend. Furthermore, Indexbox data shows that the UK’s fruit and vegetable snack market is projected to grow at a compound annual rate of 6–8% between 2026 and 2035.

The rise of fruit & veg

According to Indexbox, fruit-based snacks (dried fruits, fruit leathers, apple chips) account for approximately 65–70% of retail volume, but vegetable-based crisps, puffs and chips are the fastest-growing subsegment, gaining share from potato-based snacks at a rate of 1.5–2 percentage points per year.

Expert view: Feed your gut

“Our co-founder, Dr Megan Rossi, and other gut health specialists all concur that 30 is the magic number of different plants you should look to consume each week from what’s known as the ‘super six’: vegetables, fruit, legumes, nuts, seeds and wholegrains,” said Jon Walsh, co-founder and CEO of Bio&Me.

Fruit, nut and pulse snacks all form part of this. “ Fruit, nut and pulse snacks all form part of the ‘super six’ you should look to consume each week,” Jon adds.

Packed with goodness

Fruit and vegetable snacks are the ideal fix for shoppers looking for a nutrient-dense bite.

Here’s a selection of popular fruit & veg-based snacks:

- Emma Basic Crispy Seaweed: A Korean-style snack made the way it should be – with extra virgin olive oil from Spain, and absolutely no additives.

- New Forest Fruit Strawberry Snacks: Made from pulse-dried fresh strawberries grown and picked directly on a sustainable and forward-thinking farm.

- Simply Roasted Vegetable Crisps – Sea Salt: The mix includes orange sweet potato, parsnip and beetroot, offering both variety and visual appeal.