09 November 2017, 04:34 AM
  • Award-winning London cheesemonger Cheeses of Muswell Hill is hoping to extend its 250-plus cheese offering by building a cheese maturing room at the end of its current premises
Cheeses of Muswell Hill eyes expansion with crowdfunding campaign

The new walk-in refrigerated cheese room will enable the owners to increase the volume and variety of the cheese the shop stocks while also acting as a tasting area for customers. The crowdfunding campaign will run until 4th December 2017, with the owners hoping for it to reach a target of £28,600.

Those who donate are rewarded with various prizes determined by how much they contribute, for example donating £50 is rewarded with a hamper and £300 a monthly cheese box. The crowdfunding page can be found at crowdfunder.co.uk/help-us-build-a-cheese-cave-at-cheeses-of-muswell-hill.

A new cheese room is expected to grow the business and increase profits, with the shop expecting to take on more wholesale customers, build new relationships with cheesemakers, stock more complementary local produce and also create a job for a cheese room manager.

Morgan McGlynn, owner of Cheeses of Muswell Hill said, “I believe entering a room full of incredible cheeses and having the freedom to try as many as you like freely, with guidance from our expert cheesemongers, is any cheese lover’s dream! Also, I think being able to stock a larger range of British and artisan cheeses will encourage new customers and offer something our regular customers haven’t tried before. Not to mention the benefit of having the cheese at a perfect ready-to-eat temperature.

“If we are able to raise the funding for the cheese room we would hope to start work in the first week of January, and we are aiming to have an opening party – with lots of cheese and wine for all of those who have helped – at the beginning of February.”

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