- The Welsh government has released a new information pack to help UK retailers promote Welsh food and drink ahead of St David’s Day on 1st March
Subscribe to Speciality Food magazine today for just £19.99/year.subscribe now
Named ‘This is a Celebration. This is Wales’, the toolkit aims to provide retailers - from multiples and major stores to smaller enterprises and farm shops - with the resources and ideas to promote Welsh food and drink in their shops, while increasing footfall and boosting sales, states Food and Drink Wales.
The toolkit features marketing support, including POS materials, posters, postcards and tote bag designs that can be downloaded free of charge from the Food and Drink Wales website.
The pack also includes information on how retailers can make the most out of the campaign and the benefits it can bring, along with details about St David, recipes and Welsh food facts.
Andy Richardson, chair of the Food and Drink Industry Board said, “The toolkit will help retailers with ideas and suggestions on how they can promote Welsh food and drink in their store, to help increase sales, leading up to and during St David’s Day. It will give retailers much easier access to the tools that best suit their store’s needs as they prepare once again to showcase the very best of Welsh food and drink.”
Lesley Griffiths, cabinet secretary for the Environment and Rural Affairs said,“Working with retailers is a key part of our Action Plan to grow our industry and it is important that they see St David’s Day celebrations as a fantastic opportunity to not only increase footfall but to demonstrate to their customers that Welsh food and drink is world-leading in quality.”
Retailers can access the toolkit via gov.wales/foodanddrinkwales
more like this
18 July 2014The Chwilog-based farmer-owned dairy co-operative, South Caernarfon, plans to create a new cheese production facility
19 July 2013The True Taste Awards have been stopped by the Welsh Government because it did not have enough 'positive aspects'
16 July 2012Half the children in parts of Wales have never heard of organic food, according to a survey