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Get your free copy10 January 2017, 16:32 PM
- The relaunch of the customer-facing website provides food retailers with a user-friendly platform where information is readily available and accessible
A main addition to be incorporated is a dynamic search function, which uses a smart search for customers to find a suitable model.
The dynamic search allows customers to browse using a selection of criteria, including product category, temperature and size.
The new website also contains a greater level of product detail, including dynamic specification sheets and Ecodesign information.
Kirsty Macleod, digital marketing executive at Foster said, “The digital marketplace is growing and as the market leader we needed to reflect this with a great online ‘shop window’.
“Our new website doesn’t have any exclusive ‘dealer areas’. This means the site is more accessible for new customers and users to browse and research the perfect product to suit their own unique kitchen direct from the supplier.”
The Foster Refrigerator website can be found at fosterrefrigerator.com.
