12 September 2017, 03:48 AM
  • What drinks fly off shelves of farm shops during Christmas? Catherine Smith, owner of Foxholes Farm Shop, tells us what her customers are currently thirsty for
How To: Sell Festive Drinks

WHAT ARE THE ESSENTIAL DRINKS TO CARRY AT CHRISTMAS?
Our most popular lines are local gin, whisky and non-alcoholic mulled fruit wines.

HAVE YOU NOTICED ANY CHANGES IN DEMAND IN RECENT YEARS?
The gin market has been very popular and it’s nice to see so many artisan producers popping up – lots of them are local, too.

WHAT DOES FOXHOLES DO TO OFFER SOMETHING DIFFERENT FROM THE MULTIPLES?
Our farm shop plays a large part in the local community, so it is important to give our customers first class customer service. At Christmas we great all of our customers with a warm glass of mulled wine and they get to try before they buy. I also make sure every Christmas order is handed out to our customers by myself so I can personally say thank you for their loyalty and their custom.

HOW DOES YOUR FOOD STOCK ENCOURAGE DRINK SALES?
As a beef farm, our food stock enables us to promote different food with different types of wine and beer. Our butchers are happy to give advice on how to cook different types of meat and which wines are perfectly matched to our meats from our lovely selection of local and regional wines.

HOW CAN CHRISTMAS DRINKS BE USED TO DRIVE SALES OF OTHER ITEMS?
We sell lots of bespoke hampers not only at Christmas but all year round – these make perfect gifts and increase sales.

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