27 August 2010, 14:16 PM
  • Steve Croot, of Croots Farm Shop & Kitchen in Derbyshire, invites customers to get in a jam with a preserve-making competition and stages a beer festival and vintage car day

There’s always so much that we want to share with our customers that we’ve introduced a new way of promotion this month – a 32 inch TV screen above our butchery department. We’re using it to highlight offers and specific products, advertise events and generally broadcast any messages that are relevant to our customers. I’ve been busy creating slogans and designing eye-catching pages which are now appearing in succession on the screen. Hopefully it should become a valuable marketing asset.

While the school holidays have been in full swing, our new play area has been a hit with our customers’ children, despite the dull days we’ve sometimes had. The centrepiece is a real tractor, which is proving very popular. We’re now serving drinks and snacks to take out from our Croots Kitchen, so that customers can sit at our picnic tables and watch their children play.

We love organising events. Our first vintage car and beer festival this month has been our most ambitious to date and we were delighted with how it went. We’ve already got our next event lined up though – a jam-making competition which will be running until 25th September. Our first entry arrived a month before the closing day, so we’re hoping to see quite a few jams, jellies and other preserves over the coming days and weeks.

Stock news this month: we’re currently selling beer from Leatherbritches Brewery near Ashbourne, which has extended our regional beer range to 14, including our own Croots ales. It’s also exciting to see that the first crop of English apples has now begun to appear on our shelves.