New Food Tourism Campaign for North Wales

14 January 2013, 12:12 PM
  • A Welsh food centre in the Conwy Valley is leading a campaign to transform the region into a fine food destination
New Food Tourism Campaign for North Wales

Tourism Partnership North Wales is working with the new £6.5 million Bodnant Welsh Food Centre and local food producers to make Conwy one of the top five foodie hotspots in the UK.

Award-winning butchers, bakers, brewers, cheesemakers and beekeepers will be showcased on the new Food North Wales website.

Carole Startin, marketing and events executive with Tourism Partnership North Wales, explained, “Food North Wales is all about bringing everything together for the consumer under one umbrella.

“We have wonderful food and drink produced locally. As well as our marvellous meat, there are our fantastic vegetables and heavenly bread, exquisite liqueurs and fine ales – they are part of the wonderful taste of North Wales.

“It makes perfect sense for the food sector and the tourism industry to work more closely together to make it easier for the tourist to find some quality food and drink while they’re here on holiday in Wales – and also help with their research before they come.”

Tansy Rogerson, marketing manager for Bodnant Welsh Food Centre, added, “We’ve got so many fantastic artisan producers on our doorstep as well as nationally in Wales that we need to shout about them. The purpose of this campaign is to tell people outside Wales about the fantastic food on offer and to signpost them to where they can find it.”

For more information about the campaign, visit www.foodnorthwales.co.uk.

more like this
close stay up-to-date with our free newsletter | expert intel | tailored industry news | new-to-know trend analysis | sign up | speciality food daily briefing