- After extensive research co-founder, Wendy Wilson-Bett, decided to redesign the range to clearly communicate a "natural choice for dips" message
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The new packaging and small tweaks to the recipes of the crispbread bites (previously known as Knacks) were influenced by research identifying what consumers enjoy about the brand.
“The research results were very exciting for us,” said Wendy Wilson-Bett. “They showed just how much people love our brand and how loyal they are once they have tried it. It also showed how many of our target market are yet to discover the brand, meaning there is significant up-side potential for both us and for retailers looking to increase the value of their savoury biscuit category.”
Findings showed that consumers preferred Peter’s Yard crispbreads with cheese and the brand’s smaller bites with dips. The company believes that the serving suggestions were not clearly communicated on the packaging of the crispbread bites bags that were launched last year.
The crispbread bites range consists of three varieties: 5 Seeds, Cumin & Nigella Seed and Sea Salt. Each recipe was slightly tweaked during the relaunch to enhance flavour profiles and make them complement a wide range of dips.
Wilson-Bett added, “We constantly monitor performance of our brand to ensure we are providing retailers and consumers with high quality products that sell well and taste exceptional. We are really pleased with the new pack designs and very clear that there is further growth potential across the entire Peter’s Yard range.”
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