18 October 2007, 13:55 PM

  • Sandy Boyd, managing director of the Ludlow Food Centre, will feature on BBC Radio Four’s ‘The Food Programme’ this Sunday 21st October 2007, discussing with presenter Sheila Dillon whether it is possible for major supermarket chains to respond adequately to the increasing public appetite for locally sourced food.

An avid and successful promoter and retailer of local food and drink for more than 25 years, Sandy Boyd is renowned for making farm foods fashionable, having transformed the Chatsworth Farm Shop into a cult shopping destination and worked for several years with the National Trust before settling in Bromfield to develop the ambitious 4000sq ft Ludlow Food Centre project, a farm shop and production centre of unprecedented scale which opened to the public in April this year.

During the half hour programme, Mr Boyd will explain what the Food Centre stands for and how it supports the regional farming community. He is also invited to share his views on why buying local is so important and why foods with a local provenance seem to be higher in popularity than organics and more in demand than ever. 

Situated on the Earl of Plymouth’s Estate, the Ludlow Food Centre is home to hundreds of locally produced food and drink lines from the four counties of Shropshire, Herefordshire, Worcestershire and Powys and features eight glass-fronted production units making a high quality range of bread, preserves, ice cream and deli items fresh each day.