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Get your free copy09 August 2013, 10:22 AM
- A North Yorkshire cheesemaker has been shortlisted for an award recognising innovation by trade magazine The Grocer
Shepherds Purses’s Harrogate Blue, is up against leading supermarket brands such as The Laughing Cow, Cathedral City, Pilgrims Choice and Philadelphia in The Grocer New Product Awards.
The awards recognise fmcg innovation and seek products with star quality that are new to the market, reformulated, repositioned or added to an existing line.
Each product first went through a consumer test and was rated on taste, originality, relevance to the consumer and intention to buy post-trial.
The second stage will see the cheese evaluated by an expert panel of judges.
Caroline Bell, director at Shepherds Purse, said, “The launch of Harrogate Blue market a new era for Shepherds Purse and it has proved to be the most successful launch in the company’s 25 year history. To be shortlisted for The Grocer’s new product award for fmcg innovation against some major cheese brands is a fantastic achievement and will help enormously in further raising the profile of Harrogate Blue across the nation.”
The winner will be announced in October.
