28 September 2007, 13:56 PM

  • Despite people comdemning the Sunday Roast as passé, recent research confirms that Brits still love classic dishes.

‘How To’ website, VideoJug (www.videojug.com), has seen a dramatic rise in viewings of its Apple Crumble video recipe and other classic Sunday lunch dishes.

Each Sunday for the past month VideoJug, the world’s most popular website for factual video content, has recorded a massive 100% surge in the number of views to its “How to make Apple Crumble” video. There have been similar rises in the views of other classic British recipes including how to make Roast Beef, Roast Potatoes and Yorkshire Pudding.

VideoJug’s evidence clearly seems to contradict the findings of Future Foundation’s survey published on 19th August.

VideoJug’s current Top 10 most watched recipe videos are dominated by far eastern delights such as How to Make Naan Bread, Sushi and Chicken Tikka Masala, but by far most striking has been the stellar rise of the Apple Crumble cookery video. The surge has thrust the apple crumble video tutorial into second place in VideoJug’s overall most viewed videos this month.