- WBC, the UK and Ireland's largest wholesale supplier of gift packaging, display and Bags For Life for the trade has announced a new core range of store signage and ticketing solutions
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Recent industry statistics have shown that 76 per cent of British shoppers don’t speak to a sales assistant when shopping, with a third of all sales lost due to a lack of product information, and this new range addresses the need for more effective in-store communication.
The range contains over 100 new products developed following customer feedback and industry experts, including wall mounted and floor standing signage, artisan ticket holders and table top chalkboards – all available from WBC’s website and delivered from stock within 48 hours.
James Hayward, marketing director at WBC said, “Customers need help to know which product is most suitable for them and at what price. With the correct store signage and ticketing, it’s easier to turn a browser into a buyer, but without it, you could be missing out on sales. From simple messages written by hand on a blackboard, to more complex merchandising displays, the point of all POS and signage is to give customers just the right amount of information to encourage them to buy. And buy now!”
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