03 April 2008, 12:55 PM
  • London’s Whole Foods Market in Kensington High Street is taking part in a global attempt to create the world’s largest ‘cheese crack’ next Saturday.

Alongside its 270 Northern American sister stores, Whole Foods Market cheesemongers will demonstrate the traditional method of breaking into 24-month-aged
wheels of Parmigiano Reggiano in the cheese room, using official tools (five different knives) from Italy’s Consorzio del Formaggio Parmigiano Reggiano.

Parmigiano Reggiano has been made for centuries in one area of Northern Italy comprising Reggio Emilia, Parma, Modena and portions of Bologna and Mantua. Only in these regions are the conditions ideal to produce Parmigiano Reggiano.

“It gives the producers of Parmigiano Reggiano great satisfaction to know that the work of their hands and the labour of their lives is appreciated for its place of origin, its quality, and its health giving naturalness by all the cheese specialists of Whole Foods Market,” said Giuseppe Alai, President of the Consorzio del Formaggio Parmigiano-Reggiano. “With their ‘crack heard around the world,’ they will become an important part of the passion and history that has preserved the integrity of Parmigiano Reggiano cheese for this and future generations to enjoy.”