London Dessert Festival to return summer 2021

23 March 2021, 12:13 PM
  • Dessert and drinks brands will have the opportunity to reconnect with consumers after a long year of lockdowns
London Dessert Festival to return summer 2021

The London Dessert Festival is set to go ahead on the 13th-15th August 2021 at the Business Design Centre in London, providing brands with a fresh opportunity to get their products in front of new customers. It follows the introduction of the inaugural event two years ago.

“The last year has been incredibly tough for all of us and LDF and our original traders are no exception,” Soraya Gadelrab, managing director of Venn Media, which owns the event, told Speciality Food.

“Many of the businesses who joined us in making the inaugural event a success have been forced to close for long periods of time which has significantly impacted their trade. And whilst there is still uncertainty out there in the world, we just couldn’t face the possibility of not putting on the event again, in a bid to give dessert brands an opportunity to come together once again to celebrate all things sweet, and to give summer sales a boost this August,” Soraya said.

The event welcomes brands to showcase their creations across patisserie, sweet snacks, frozen treats, chocolate, tea and alcoholic and non-alcoholic drinks. With 1,500 tickets already reserved, the festival looks set to pick up where it left off two years ago.

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