Field fare MD joins new FRA Council

Frozen food specialist field fare has strengthened its connections with the British Farming community, with MD Karen Deans joining the Farm Retail Association Council. The Council is made up of representatives from mature, medium and start-up businesses as well as trade members from the the food service industry and training services, headed up by new chairman Rob Copley, who built up his own farm shop in Pontefract, West Yorkshire over 16 years.

Karen says, “Being invited to join the council of the FRA was a great opportunity. We have been associate members pretty much from inception and have found their networking support indispensable. This is my chance to give back, then, not just for the sterling work of FRA, but to the farm shops that have stocked and supported us. It comes on the cusp of an exciting time for farmers markets and shops, where responding to and understanding a changing market is critical for our members’ success and growth.”

“As consumer demand increasingly focuses on provenance, local shopping, food miles and environmentally clean alternatives to food production and packaging, and Brexit upheavals put the spotlight back on British produce, farmers markets and farm shops will only continue to grow in importance and popularity.”