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Spanning across three different categories of UK start-ups (businesses that have been trading for less than three years), UK challenger brands (businesses that have been trading for three years or more) and international brands that are new to the UK or looking for distribution, shortlisted Future Brands entrants will be able to get their products in front of a captive buyer audience at the curated Food Matters Live exhibition in London on the 13-14th October 2020. Shortlisted entrants will also be able to enjoy access to a match making portal for 1-2-1 meetings with UK buyers and distributors of food and drink products, preferential exhibition rates for a branded showcase area within the curated Food Matters Live exhibition, editorial coverage in the weekly Table Talk Newsletter that is distributed to 100,000 industry professionals, and much more.
In addition to the above, the lucky winning entrants will be able to elevate their brand profile through video interviews onsite, a live winner’s podcast, winner marketing collateral to be used on packaging, and enhanced marketing presence during the exhibition. On the 12th October 2020 a judging panel of esteemed food and drink buyers will meet the shortlisted entrants for a day of pitching sessions in London. Each of the three competition categories will have a gold, silver and bronze winner to be announced in a prestigious reception.
The judging panel includes Alison Thomas, Grocery Buyer, Planet Organic, Adam Hill, Procurement & Supply Chain Director, Hello Fresh, Adrian Boswell, Buyer, Selfridges, Moira Howie, Partner & Manager, Nutrition & Health, Waitrose, Wan Mak, Head of Nutrition and Dietetics, Sodexo, Olivier Sevenou, R&D Lead - Future-facing / Health & Wellbeing, pladis Global, Andy Wardlaw, Marketing & Insights Director, MMR Research, Simon Waring, Owner & Managing Director, Green Seed UK, and Anna Cooper, Senior Director, Kantar Consulting Division.
Briony Mansell-Lewis, Director of Food Matters, said: “We are delighted to be launching this new competition to recognise the most innovative and creative brands of the future. Through this competition we hope to create an informative platform which will help drive innovation, creativity, business success and enable brands of the future to thrive in the UK market.”
Food Matters Live invite brands to enter the Future Brands competition until the 30th April 2020 for an opportunity to compete for the title of the best brand of the future.
To enter and for more information on the Future Brands competition visit: www.foodmatterslive.com/2020/future-brands/about
Food Matters Live 2020 will take place in the prestigious convention centre at the 02 InterContinental, London on the 13 – 14th October 2020.