Corkers’ Record-Breaking Marketing Stunt

23 September 2013, 09:40 AM
  • A new publicity stunt by artisan crispmakers Corkers, whose innovative marketing ideas have already included sending one of its products into space, has landed the company in the Guinness Book of Records
Corkers’ Record-Breaking Marketing Stunt

The Cambridgeshire firm has smashed the previous record for creating the heaviest bag of crisps by filling a bag to almost double the weight of that of a Japanese crisp manufacturer.
Corkers filled a packet which measured 760cm by 380cm, with one tonne of sea salt flavoured crisps.  The company estimates that around two million crisps were used, which would more usually fill 28,000 individual packets.

The crisps were fried in a single batch to comply with competition rules. “Smashing the Guinness World Record is an amazing feeling,” said co-founder Rod Garnham, “but it was extremely hard work. Around eight of us worked through the night cooking the fresh sea salt flavoured crisps at our factory and filling the bag.”
The bag will now be auctioned off for charity.

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