- A design agency has launched an online tool which allows retailers to design and print their own bespoke signage, labels and marketing materials
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Createpose has been founded by a retail interior designer, graphic designer and web developer to offer retailers the opportunity to create their own retail materials – from shelf edge and counter tickets to leaflets, posters and bottle collars – in a design that suits their business’s look and feel.
Janette Ralph, creative director at Createpose said, “You should think of your Point of Sale and signage as your silent salesperson. Because sales assistants aren’t always around to help customers, you need to make sure your POS can do the talking, and do it well!”
Ken Corsie, director of Createpose said, “We know the value of great design and communication in retail but it became clear to us as a design agency that retailers increasingly didn’t. They wanted more control to get quicker and cheaper results, but unfortunately this usually lead to a total lack of brand consistency and fruitless in-store marketing. Developing Createpose was a reaction to this. We’ve created a tool that gives retailers control over the production of all their retail materials, whilst ensuring they look consistent and compelling, through beautifully designed templates. Essentially, Createpose will save retailers time and money, and turn more browsers into buyers!”
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