April 2024

Get your free copy of Speciality Food Magazine

DOWNLOAD   |  SUBSCRIBE
Farm deli show april
Farm deli show april

Make Sampling Work For You

28 September 2016, 11:14 AM
  • Sampling can be the most important part of your retail operation, says Adrian Beale of Buckley & Beale
Make Sampling Work For You

There are many reasons why a retailer would choose to offer free samples of their products. Here are the useful advantages:

Promote new items

Increase sales of an already popular line

Seasonal sampling

Highlight niche or unusual products

Sell over-stocked lines

Sell featured lines - something shown in an advert

Build rapport with customers

Market research

more like this

  • 7 Advantages to Hosting a Live Event

    17 September 2016
    Hosting a live event is a great way to get the attention of clients and prospects, says Sally-Jayne Wright. It gives you ‘face time’ with potential customers and allows them to experience the look, feel and personality of your brand

  • 10 Must-stock International Cheeses

    11 September 2016
    Juliet Harbutt outlines the most coveted cheeses from overseas

  • 5 Reasons To Label Properly

    08 June 2016
    Justin Tunstall, retail consultant and former Cheesemonger of the Year, shares his thoughts on the importance of thorough labelling