Free digital copy
Get Speciality Food magazine delivered to your inbox FREE
Get your free copy09 May 2011, 15:19 PM
- Royal Wedding fever meant more BBQ’s than ever before – and the next bank holiday (30th May) will raise the temperature even higher
With two long bank holiday weekends over the past couple of weeks, some great weather and of course the Royal Wedding, retailers have been quick to profit from a surge in barbecues.
According to the latest reports from the National BBQ Association, it is estimated that over the Easter break around seven million BBQ’s were fired up. However that figure was significantly exceeded on April 29th the day of the Royal Wedding, as the UK reached a massive 7.5 million - the biggest ever daily figure.
The upcoming National BBQ Week – May 30 – June 5th, which in 2011 will be celebrating its 15th anniversary, will be once again encouraging people to become better BBQ’ers and to focus on ‘gastro-grilling’, but in these tough economic times, with a highly affordable edge.
Since 1997, the annual National BBQ Week has increased the number of BBQ occasions and the size of the market from nine million Barbi’s, worth £150 million to over 120 million BBQ’s last year, worth over £7 billion.
This summer, with around 20 million BBQ occasions already held, the National BBQ Association is predicting a massive increase in numbers to over 135 million barbecues, which will once again firmly entrench the UK as Europe’s leading BBQ nation!
