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Something has shifted in the way we think about cooking at home, and I don’t think it’s entirely down to ingredients or recipes. It’s the appliances sitting on our worktops that are quietly changing what’s possible, and more importantly, what feels achievable on a Tuesday evening.
I recently got a Ninja Creami, and it has genuinely changed the way I think about dessert. The concept is simple, but the results are remarkable: freeze your base overnight, process it the next day, and within minutes you have ice cream with complete control over every ingredient. A pot of good yoghurt with blueberries and honey produces something light, fresh and genuinely virtuous. A decent custard with good quality chocolate goes in the other direction entirely, producing something deeply
indulgent that you’d happily serve to guests.
My daughter has taken this further still, enthusiastically adding extra elements to whatever base she can find, and our most memorable experiment so far has been dark chocolate folded into a watermelon sorbet, which sounds wrong but tastes completely right, at least according to her.
My air fryer operates on the same logic. It has become less about cooking method and more about freeing up mental bandwidth. Parcelling off one element of a meal to the
air fryer reduces the pressure on everything else, producing that particular crunch that the oven often can’t match. In the middle of this summer’s heatwave, there’s an added bonus: it means the oven stays off and the kitchen doesn’t get any hotter.
Then there’s the coffee maker, which has quietly elevated the start of every day and means I rarely buy out. Good beans, properly extracted, make a real difference to the ritual of the morning, and that ritual matters a lot to me. A morning without coffee is a genuinely bad one.
What connects all three is a simple truth: these appliances are only as good as what you put into them. This matters for retailers and brands, because the appliance
boom has created a new kind of engaged home cook actively looking for quality inputs. The Good Food Nation survey, published this year and based on more than 2,000 UK adults, found that 87% of us enjoy cooking and 70% would like more exciting main meals.
These are people who have time to explore, who care deeply about results, and who will invest in the right ingredients when they understand what’s possible. The appliance has lowered the barrier to making something genuinely special at home, and quality food retail is perfectly placed to supply what comes next, particularly when people are
entertaining. The machine is already on the worktop. The question is what goes into it.