Catherine Erdly, Resilient Retail Club: How to attract new customers during Christmas

19 October 2022, 08:29 AM
  • Catherine Erdly, founder of the Resilient Retail Club, shares her marketing ideas for fine food retailers to attract new customers during the festive season and beyond
Catherine Erdly, Resilient Retail Club: How to attract new customers during Christmas

Throughout the festive season retailers need to delight customers with their offerings, offer the solution to finding the perfect present and help them make magical moments with loved ones.

While the customer has a budget to stick to, they still want products that will wow the recipients. This is where small businesses can shine, because they can share the meaning, quality and special nature of their products with their customers.

There are so many ways business owners can attract new customers throughout the festive period through clear messaging. Here’s an inspiration list of marketing ideas:

- holding a launch evening in-store of the Christmas products
- a gift guide which could be a blog post on the website and shared via email and social media
- a free shipping offer for online customers
- offering a free item for purchases over a certain amount
- recipe ideas and/or cooking demonstrations
- a spotlight on particular producers
- giveaways or other types of competitions
- collaborating with other small or local businesses to cross-promote an offer
- targeted discounts to help clear out slower moving stock
- menu ideas
- food shopping printable planners or checklists to help customers stay organised

Christmas content supported by Woolcool – the pioneers of sustainable temperature-controlled packaging.

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