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It is a well-reported phenomenon how well local independent food retailers have done during the pandemic. Both their embeddedness in the local community and their commitment and delivery of better and more compassionate service have contributed to these independent retailers having a new fondness within the heart of the British people. Yet how much do independent food producers value the part that these community-orientated retailers have to play within the market as a whole? My thesis is perhaps ‘not enough’ and this week’s piece focuses on why food and drink producers should value them more because they have far more in common with their own business than the supermarkets
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Paul Hargreaves
Chief executive of Cotswold Fayre
Paul Hargreaves
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