Town Crier with

Justin Tunstall

Retail consultant, shares with us his cheese selling experience
  • “Cobweb corner”

    09 March 2017 Town Crier
    There’s usually a little bit of a shop that makes the owner wince – not for reasons of cleanliness, I trust, but because the offering has become stale. It shouldn’t mean your cheese stocks, as common-sense and statutory food hygiene must take...
  • “Time, gentlemen (and ladies), please”

    06 February 2017 Town Crier
    I’ve read opinions in this magazine that shops should always be open if there’s a chance of customers being around. That’s fine if one has an adequate supply of trained staff that can be put onto adjusted rotas and thus spread more...
  • “Monogamy: overrated?”

    02 January 2017 Town Crier
    How many partners have you had? If it is a small part of your business, it may be that you use just a single supplier. If it plays a major part, multiple suppliers may be needed to achieve the range...
  • “Q – score more than 10 points”

    06 November 2016 Town Crier
    It’s an oft repeated cliche that we are a country of shopkeepers; also that we Brits respect, indeed LOVE a queue. Consequently the line of customers that most cheesemongers experience in December could be seen to represent the British Christmas as...
  • “Substitute”

    25 August 2016 Town Crier
    When The Who’s Roger Daltrey sings “I was born with a plastic spoon in my mouth,” one might be forgiven for thinking that he came from a family of habitual deli-sample guzzlers
  • “MasterRind”

    12 July 2016 Town Crier
    What qualities make a good cheesemonger? That’s a question we were looking to answer recently at the British Cheese Awards, where a competition was run to identify Britain’s Best Young Cheesemonger, sponsored by Anthony Rowcliffe & Son, now in their third...
  • “Captain Chutney triumphs once more”

    17 May 2016 Town Crier
    I learned something today – the real difference between cross-selling and up-selling. Business jargon is ever-developing; new terms can mean new slants for consultants, even if the principles have been in operation for centuries
  • “Raw! Huh yeah. What is it good for?”

    22 April 2016 Town Crier
    Our dog, Dexter (the cereal killer), is fed a diet called Raw Meaty Bones. Akin to the ‘paleo’ regime for humans, the idea is that dogs should return to the foodstuffs available to their antecedent, the wolf. There’s something attractive about the...
  • “I signed up for origami class, but it folded…”

    15 March 2016 Town Crier
    Last week I did two things out of character: I bought cheese from a supermarket, and I watched a ‘RomCom’. I won’t name the shop; the film was Love Actually
  • “Keeping It Fresh”

    29 January 2016 Town Crier
    When we have a winning formula, we can be resistant to changing it. There’s an often quoted two year time period during which new businesses will succeed – or fail
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