Town Crier with
Justin Tunstall
Retail consultant, shares with us his cheese selling experience
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“Diminishing returns”
03 November 2017 Town CrierThere’s an adage that it’s easier to sell to an existing customer than to convert a new one. It is in our best interests that we ensure that once a prospect becomes ours, they stay ours – through thick and thin -
“Shrink to fit”
29 September 2017 Town CrierRecently I was captivated by the story of 11 blocks and truckles of cheese that had been stolen in a heist at a cheese show. What was to be the fate of the prize-winning cheeses? Served at an unscrupulous gangster’s party,... -
“A cut above?”
25 August 2017 Town CrierAlthough I recognise that it enables advances in productivity, I loathe the thought of time and motion inspectors using a stopwatch for each and every process in the workplace -
“Enlisting with the Territorials”
07 July 2017 Town CrierWhen I opened my shop, my first cheese order from the wholesalers included solid examples of those Territorials that originally hailed from outside our immediate area – Martell’s Double Gloucester, Mrs A’s, Mrs K’s, Sparkenhoe and Special Reserve Wensleydale. Sizeable rounds of... -
“The vinyl is final and the curd is the word”
22 May 2017 Town CrierLast weekend I was at a conference in a faraway city; one that I hadn’t visited in over 20 years. With some time off on Saturday afternoon, I decided to explore. I’d ‘done’ the famous sights on previous visits, so I... -
“Avoiding the ‘b’ word”
14 April 2017 Town CrierAs a teenager in the early 1970s, prior to my first ‘dinner party’, parental advice didn’t just cover which cutlery to use. I was also briefed to avoid discussion of politics, religion or money. Perhaps that’s why I became a music, and... -
“Cobweb corner”
09 March 2017 Town CrierThere’s usually a little bit of a shop that makes the owner wince – not for reasons of cleanliness, I trust, but because the offering has become stale. It shouldn’t mean your cheese stocks, as common-sense and statutory food hygiene must take... -
“Time, gentlemen (and ladies), please”
06 February 2017 Town CrierI’ve read opinions in this magazine that shops should always be open if there’s a chance of customers being around. That’s fine if one has an adequate supply of trained staff that can be put onto adjusted rotas and thus spread more... -
“Monogamy: overrated?”
02 January 2017 Town CrierHow many partners have you had? If it is a small part of your business, it may be that you use just a single supplier. If it plays a major part, multiple suppliers may be needed to achieve the range... -
“Q – score more than 10 points”
06 November 2016 Town CrierIt’s an oft repeated cliche that we are a country of shopkeepers; also that we Brits respect, indeed LOVE a queue. Consequently the line of customers that most cheesemongers experience in December could be seen to represent the British Christmas as...
