How To’s
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4 Steps to Develop a Brand Strategy
18 November 2019 Start-UpsFor a new brand, corralling features and benefits, different target markets and audiences into a single point is tough, says brand consultant Bruce McKinnon, founder of Mission Brand -
Investment: Getting the Right Fit
06 August 2019 Start-UpsInnovative snack brand Sea Chips did the unthinkable when they turned down investment from Dragon's Den. Here, co-founders Dom Smith and Daniel Pawson explain how they went about finding the right investor for them - and the importance of getting the perfect fit -
10 Ways To Improve Your Social Media Game
09 July 2019 NewsJay Norbury, AKA Sally Social, shares her tips -
Mastering SEO for food and drink
11 June 2019 Start-UpsLiz Rosling of SME Loans explains how to get your products flying off the virtual shelves -
The Art of Cheese Pairing
10 June 2019 Cheese & DairyProviding customers with a good quality cheese offering is important, but having staff that can advise with authority how to best enjoy those products is key. So what are the essentials when it comes to pairing different cheeses with food and wines? Morgan McGlynn, cheesemonger and owner of Cheeses of Muswell Hill, shares her advice -
Food Festival 101: How to make your stand a success
21 May 2019 IndustrySummer is almost here, which means more outdoor food festivals full of customers hungry for something new. Richard Cutmore, director of TFH Gazebos, shares his tips for making the most out of your pitch at a food festival -
7 need-to-know copywriting tips for start-ups
14 May 2019 Start-UpsIf you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested copywriting tips to help you build early traction with your customers from Sophie Foyle, associate director of ADPR -
What is crowdfunding - and how can it help your business?
07 March 2019 Start-UpsCrowdfunding has taken off in a big way since the term was first coined in 2006, and there are now a growing number of sites such as Kickstarter, Crowdfunder, CrowdCube, Seedrs and Indiegogo offering an alternative avenue for start-ups to get off the ground or for more established brands to expand, says Jane Wolfe -
5 ways to attract retail distribution
05 February 2019 Start-UpsMeenesh Mistry, founder of healthy cookie brand Wholey Moly, shares his tips -
How to become your own PR pro
09 January 2019 Start-UpsCharlotte Moore is founder of The Smoothie Bar – a monthly membership club that teaches foodie start-ups how to do their own responsive PR in 10 mins a day
