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Register now for Speciality & Fine Food Fair’s triumphant return, celebrating its 20th anniversary at Olympia, from 1-3 September.
Raise a glass to the booming drinks market
The beverage market is a key area for growth - from coffee, tea, water, to premium mixers and non-alcoholic spirits to ‘no and low’ beers and ciders, with a liberal measure of gin, rum, fancy cocktails and liqueurs thrown into the mix. The Drinks Cabinet is back for the second year and doubling in size to reflect this buoyant category. Here are some highlights to seek out at the show:
Premium, organic spirits such as Jelleys Organic Vodka (Stand 3516) are experiencing steady growth. The world’s first dedicated ‘small beer’ brewery with sustainability at its heart, Small Beer Brew Co. (Stand 3212) will showcase its range of low ABV beers. Sample champagne style cocktails made with hand-picked British fruits and fine gin from new company, Gasm Drinks (Stand 3205) or intense, barrel-aged infusions from Myatt’s Fields Cocktails (stand 3410).
Discover beer from Binary Botanical (Stand 4806) which uses an infusion of organic hop leaves to give a refreshing prosecco-like flavour. Using fruit surplus to help fight food waste, Urban Cordial (stand 4939) showcases its range of low sugar cordials. InViaEmilia (Stand 4530) will be sampling its new Sparkling White Wine derived from an ancient grape called Spergola. For gluten free beer, visit Sulzbacher (Stand number 930e) to try its flagship Ginger Tipple based on fresh ginger and hops.
Premium mixer sales reached £323.1m in the year to April 2019. Capitalising on the trend are innovative brands including Lixir Tonics (stand 4702) all-natural flavoured tonics. Jeffrey’s Tonic (stand 4945) showcases a range of syrups made with natural ingredients, developed as the ideal serving partner for sparkling water gin, cocktails and mocktails. Or visit /shrb (Stand 4572) for its intriguing ‘Prohibition’ soda!
Alongside the ever-increasing range of gins, the steady rumble of rum continues with the number of brands increasing fourfold since 2016. Check out Belgrove Hazelnut Rum (Stand 3008), single-origin pure Demerara rum infused with notes of toasted hazelnut, Madagascan vanilla and undertones of chocolate. New brand, Redvulette (Stand 4636) will be sampling its lower ABV Rum Punch – an authentic white rum blended with fresh topical juices. Sisserou (Stand 4961) aim to get the party started with their Rum & Coconut Cream Liqueur.
Exhibitors pioneering the ‘low and no’ category, The burgeoning ‘low and no’ category is being driven by 33% of consumers who are reducing their alcohol consumption. include:
The range of innovation seen in the ‘low and no’ and alcohol alternative market is well represented by leading pioneers including Go Kombucha (Stand 3513) with its Great Taste award-winning ‘heritage kombucha’ – sweet and sour with an alcohol-like kick and champagne-like effervescence. LA Brewery (Stand 1220c) will be launching its new flavoured kombucha, a highlight aromatic Citra and Cascade hops, a complex and fresh health tonic with floral and citrus notes and a delicately bitter finish.
Also delve into the exciting world of tea and coffee, a sector which is seeing a lot of innovation within premium categories. Discover premium cold brew coffee, Far Side Coffee and its newly launched Rwanda and Peru Cold Brews made with coffee beans sourced from female-operated coffee alliances, and filtered water. Also in the Discovery Zone, sample bean to bar chocolate and coffee from roasters Harris & James Chocolate Makers (stand 4951). If it’s time for tea, find Small & Wild (Stand 4957) and its range of herbal and fruit blends especially for children – 100% natural and ethically sourced. The Lost Tea Company (Stand 4566) will be offering its delicate tasting green, red and ginger tea and unique edible fermented tea leaves that create the best of Lahpet Thoke, Myanmar’s national dish.
Food (and Drink) for Thought
Featuring on The Food for Thought stage, Co-founder of Club Soda, Laura Willoughby MBE will share recommendations on improving sales of low and no alcohol drinks to ensure that you know how to capitalise on conscious consumers, without having to compromise on product quality. Join Laura at 1.30pm on Tuesday 3. Delve into the world of fermentation at 1pm with a panel including Lisa Macfarlane and Alana Macfarlane, Co-Founders of Gut Stuff, and Nicola Stransky, Founder of The Urban Fermentery and their talk ‘Bring Your Own Bacteria’.
Head down to Olympia
Portfolio Director, Soraya Gadelrab, comments, “One of our key aims for this year’s Fair was to reflect the vibrancy of the drinks sector and strengthen our offering. We’re doing this not only through the return of The Drinks Cabinet but also with more drink’s exhibitors in the Discovery Zone and a greater focus on the drinks trend across the speaker stages. Say cheers to 20 years with a dedicated happy hour in the last hour of each day of the Fair.”
Speciality & Fine Food Fair takes place at Olympia, London between 1st - 3rd September. Register online now for your free ticket for the hottest food and drink experience in the UK. specialityandfinefoodfairs.co.uk