Savoury Baked Products

Pukka Pies All Steak Pie

As part of Pukka Pies’ ambitions to introduce 1million new customers to its pies in Grocery, the brand’s product development team has renovated its best-selling All-Steak Pie to drive consideration as a quality family meal choice. The New Best Ever All-Steak Pie now contains chunkier cuts of forequarter beef steak and richer, darker oozier gravy. Butter and glazing have been added to the pastry for a golden, lighter, flakier casing, whilst traditional line markings have been removed and a castellated crimp added to give a more home-baked appearance. The new product delivered significant step-change in blind preference tests across all key measures vs previous product and own label competitors.

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